See Ultimo's Valentine's day lingerie campaign
Ultimo kicked off the new year with a bang today as they revealed their latest lingerie campaign with a set of stunning photographs of Luisana Lopilato. The blonde actress, wife to singer Michael Bublé and a successful actress in her home country of Argentina, signed up as the face of the brand for a two-year stint in October last year. Since then, sales have rocketed by 37 per cent - a spike that Ultimo founder and CEO Michelle Mone attributes in part to the Lopilato effect.